RESEARCH
This section is worth 8 marks. You will investigate (research) your design, it will be made up of several pages, Task Analysis, Product Analysis, Market Research, Moodboard and Design Criteria. You will also need to evaluate either each page as you go, or summarise it at the end of your section.
To get 7/8 Marks in this section you must show the following:
I have chosen relevant research material that will help me to generate original design ideas.
I have demonstrated an excellent understanding and analysis of the design context.
I have undertaken detailed analysis of relevant existing products or systems which will help with my design ideas.
I have completed a comprehensive analysis of relevant research material.
I have provided specific design criteria, which clearly links to my analysis.
I have identified a specific target market and produced a profile of the intended consumer/user.
To get 5/6 marks in this section you must show the following:
I have demonstrated good understanding and analysis of the design context.
I have demonstrated good analysis of relevant products or systems undertaken.
I have demonstrated good analysis of the relevant research and the design context.
I have provided design criteria which clearly links to my analysis.
I have identified a specific target market for my product.
To get 3/4 marks in the section you must show the following:
I have shown a basic understanding and analysis of the design context.
I have completed some analysis of related products or systems.
I have made a superficial analysis of most of the research material and the context.
My design criteria reflects most of my analysis.
I have considered a few things about the likely consumer/user.
To get 0-2 marks in the section you must show the following:
I have not really understood or analysed the design context.
I have commented on other products or systems which might be helpful to me.
I have provided some research and analysis of the design context.
I have provided a few design criteria.
I have not really considered the person who would use my product or where it might be sold.
To get 7/8 Marks in this section you must show the following:
I have chosen relevant research material that will help me to generate original design ideas.
I have demonstrated an excellent understanding and analysis of the design context.
I have undertaken detailed analysis of relevant existing products or systems which will help with my design ideas.
I have completed a comprehensive analysis of relevant research material.
I have provided specific design criteria, which clearly links to my analysis.
I have identified a specific target market and produced a profile of the intended consumer/user.
To get 5/6 marks in this section you must show the following:
I have demonstrated good understanding and analysis of the design context.
I have demonstrated good analysis of relevant products or systems undertaken.
I have demonstrated good analysis of the relevant research and the design context.
I have provided design criteria which clearly links to my analysis.
I have identified a specific target market for my product.
To get 3/4 marks in the section you must show the following:
I have shown a basic understanding and analysis of the design context.
I have completed some analysis of related products or systems.
I have made a superficial analysis of most of the research material and the context.
My design criteria reflects most of my analysis.
I have considered a few things about the likely consumer/user.
To get 0-2 marks in the section you must show the following:
I have not really understood or analysed the design context.
I have commented on other products or systems which might be helpful to me.
I have provided some research and analysis of the design context.
I have provided a few design criteria.
I have not really considered the person who would use my product or where it might be sold.